who i am
who i am
Hi, I’m Cynthia.
I’m a designer who believes that every brand has a story worth telling
Hi, I’m Cynthia.
I’m a designer who believes that every brand has a story worth telling
Hi, I’m Cynthia.
I’m a designer who believes that every brand has a story worth telling
and I’m here to help you tell yours in a way people won’t forget.
and I’m here to help you tell yours in a way people won’t forget.
A strong brand starts with a clear strategy. It’s the foundation that shapes everything.
A strong brand starts with a clear strategy. It’s the foundation that shapes everything.
A strong brand starts with a clear strategy. It’s the foundation that shapes everything.
With 7+ years of experience working in marketing, advertising and tech, I’ve collaborated with global brands to craft visuals that do more than just look good but drive results. Whether it’s a brand identity that turns heads, packaging that stands out on shelves or motion design that keeps audiences engaged, my goal is always to design with purpose.
To make sure every design is as effective as it is beautiful, I incorporate A/B testing and strategic thinking, refining visuals based on real data. Collaborating remotely from different corners of the world, I’ve partnered with brands globally to bring their visions to life.
When I’m not designing, you’ll likely find me kayaking, exploring new places, watching anime, or debating which is better; Marvel or DC (I refuse to choose). Bonus points if you have a dog, they’re my weakness, and our friendship will be fast-tracked
With 7+ years of experience working in marketing and advertising firms and collaborating with global brands, I’ve seen firsthand how the right design can transform a brand’s presence. My work goes beyond aesthetics, I combine strategic thinking with creative execution to create designs that drive engagement and deliver results.
From bold illustrations and sleek brand identities to standout packaging, UI design, and motion graphics, I craft visuals that resonate. And to ensure your brand connects with your audience, I use A/B testing to find what works best.
When I’m not designing, I love exploring new cities, Kayaking, doodling for fun, and watching hand-drawn animations (I’m a big fan of anything hand-drawn).
What i use
What i use
What i use
My Creative Toolbox
Great design requires both creativity and the right tools. Here’s what I use to bring ideas to life.
My Creative Toolbox
Great design requires both creativity and the right tools. Here’s what I use to bring ideas to life.
Adobe Illustrator, Photoshop
Brand Identity, Design & Illustration
Adobe Illustrator, Photoshop
Brand Identity, Design & Illustration
Adobe Illustrator, Photoshop
Brand Identity, Design & Illustration
Figma, Framer
UI Design and Prototype
Figma, Framer
UI Design and Prototype
Figma, Framer
UI Design and Prototype
After Effects, Premiere Pro
Motion Design
After Effects, Premiere Pro
Motion Design
After Effects, Premiere Pro
Motion Design
Adobe Illustrator
Packaging Design
Adobe Illustrator
Packaging Design
Adobe Illustrator
Packaging Design
Google Optimize, Meta, Figma Plugin, PickFu
A/B Testing & Strategy for Web, UI Design, Ads and Social Media Design
Google Optimize, Meta, Figma Plugin, PickFu
A/B Testing & Strategy for Web, UI Design, Ads and Social Media Design
Google Optimize, Meta, Figma Plugin, PickFu
A/B Testing & Strategy for Web, UI Design, Ads and Social Media Design
Canva
Easy-to-use, editable designs that empower clients to manage their own content with confidence
Canva
Easy-to-use, editable designs that empower clients to manage their own content with confidence
Canva
Easy-to-use, editable designs that empower clients to manage their own content with confidence
Brands I’ve Worked With
Brands I’ve Worked With
Brands I’ve Worked With