La Casera
The Challenge
La Casera was facing a drop in sales and relevance among younger consumers. The brand needed a fresh way to stand out on shelves and in minds, a look and feel that spoke the language of a new generation.
The Approach
To solve this, we created a bold label redesign with brighter colors, juicy apple visuals, and playful typography that gave the drink a vibrant, modern personality.
The visual refresh was just the beginning, it was supported by dynamic brand activations, including social media challenges, pop-up experiences, and influencer partnerships. This full-scale effort, blending design and promotion, reignited interest in the brand and drove a 10% increase in sales.
LaCasera 2020
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