ADDO

Brand Identity, Strategy, Illustration, UI, Motion Design

Brand Identity, Strategy, Illustration, UI, Motion Design

The Challenge

ADDO wanted to establish a strong digital presence that reflected their mission—fighting misinformation and exposing digital manipulation. But there were a few hurdles:

  1. Distinct Identity – They needed a unique visual style that made them recognizable in the digital space.

  2. Drive Engagement – Their content had to capture attention, spark conversations, and encourage sharing.

  3. Ensure Clarity & Accessibility – Information should be easy to digest while maintaining credibility.

  4. Create a Scalable System – They needed a design approach that allowed for rapid content production and consistency

The Approach

To solve this, I built a design strategy that balanced boldness with clarity:

  • Visual Identity: Established a bold look using a sketch-like glitch effect for illustrations. It represented the distortion of information online, exactly what ADDO uncovers. The sketchy feel made it raw and investigative.

  • Quick News System: Implemented a filtered image style for rapid news updates, making posts easy to recognize and deploy.

  • A Cohesive, Eye-Catching Look: Every visual was designed to stand out while staying true to ADDO’s mission. Whether it was deep-dive research or a quick news post, the design made sure the message hit home.

In the end, this approach gave ADDO a strong, credible visual identity that was both engaging and purposeful.

To solve this, I built a design strategy that balanced boldness with clarity:

  • Visual Identity: Established a bold look using a sketch-like glitch effect for illustrations. It represented the distortion of information online, exactly what ADDO uncovers.

  • Quick News System: Implemented a filtered image style for rapid news updates, making posts easy to recognize and deploy.

  • A Cohesive, Eye-Catching Look: Every visual was designed to stand out while staying true to ADDO’s mission.

In the end, this approach gave ADDO a strong, credible visual identity that was both engaging and purposeful.

ADDO2023

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